Jakarta (23.4) - Continuing the success of Scarlet LCD TV series that became a phenomenon in the LCD TV market in 2008, PT. LG Electronics Indonesia (LGEIN) is now presenting New Scarlet with LH70 models in Indonesia.
"In 2008, LG has launched its innovative products, Scarlet, who responded very well by consumers. New Scarlet presence we hope to be able to repeat the same success and strengthen our position in the LCD TV market, "said Budi Setiawan - Sales Director of PT. LG Electronics Indonesia.
LG is not excessive optimism. Section, New Scarlet comes with the concept of Advanced Technology, Beautifully Hidden. Various features and the best technology and design that is more captivating than its predecessor have been developed LG in its latest product. For business technology, LG ensure quality picture and sound New Scarlet is the best, and to provide maximum comfort for its users. From the design side too, New Scarlet is very feasible to get a thumbs up.
All New Scarlet series from size 32, 37, 42 and 47 inches have been equipped with Full HD 1080p technology with 100,000:1 contrast ratio reaching. "For the class LCD TVs, New Scarlet contrast ratio was the highest for the moment," said Eko Adhi Suyitno - Head of Flat Panel Display (FPD) LGEIN.
To view an image of perfection, New Scarlet has TruMotion 100Hz technology that is supported by a 2 ms response time (milliseconds). As a result, the picture becomes more subtle and not ghosting, especially when showing scenes full of quick movements.
New Scarlet also has an AV Mode, which allows users to set the display of images and sounds that teroptimal for three types of activities most often seen, ie Cinema, Sport, and Games. Everything is done by pressing the AV Mode button on the remote control.
Speaking of sound quality, New Scarlet has been using the system 2 Way 4 Speaker capable of producing sound power 7W + 7W. Especially with the Invisible Speakers, which not only beautify the appearance of Scarlet because it does not indicate a sound hole, but also produces a comprehensive virtual wall of sound.
Not to forget also II, Clear Voice technology for clearer sound results. Often, the constraints faced while watching TV is a conversation that sounded less clear, although the volume of the TV has been enlarged. Clear Voice Technology II is able to separate the human voice from background, and automatically strengthen the human voice as a loud background noises. As a result, any conversation heard more clearly without being distracted by background noises.
For added convenience, the LG provides a USB 2.0 connection that can read JPEG, MP3 and DivX, and 3 HDMI connections. Even more interesting, Motorola Bluetooth technology buried in New Scarlet. "This is the first LCD TV that has Bluetooth technology," added Eko. The existence of Bluetooth allowing users to view JPEG pictures and play MP3, and DivX. Users also can enjoy the spectacle by using the Wireless Headset is connected with New Scarlet.
LG also features a Smart Energy Saving Plus, so that New Scarlet able to save on energy use up to 73%. When you activate this feature through remote control, it will directly activate the Intelligent Sensor (automatic picture display settings), Backlight Control (back light settings), Video Mute (sound expenditure without images), and Mechanical Power Off (Standby mode "0") .
All the sophistication that exist in New Scarlet does not reduce the aesthetic side. In general, LCD TVs have a size of a thick because its components are located on the back. Thanks to innovation from LG, these components can be moved to the bottom. In the series Scarlet, the bottom bezel is still looking pretty wide. However, LG managed to make under the New Scarlet bezel is thinner, so it looks even more disproportionate.
Even more amazing, the thickness of the New Scarlet only 1.6 inches or 39.7mm for sizes 42 "and 47". Not surprisingly, New Scarlet LCD TVs are the thinnest in the world.
Compared with its predecessor, New Scarlet more elegant design. LG provides a transparent red accents on the bottom of the screen frame in the form of arches, so that the rigid impression that appear on his predecessor had disappeared and seemed more flexible. Characteristic of the on / off in the form of a circle is still visible in New Scarlet. This time, the consumer simply touches gently on the soft side of the transparent touch sensor.
Through the latest technology and attractive design which is owned by the New Scarlet, LGEIN offers a new standard in the world of LCD TVs. Advanced Concept Technology, which trafficked Beautifully Hidden by any New Scarlet LCD TV will become a trend in the future. As a trendsetter, New Scarlet feasible placed anywhere and anytime, as one of the masterpieces of LG in your home.
Scarlet Success Stories
Since it was first launched by LGEIN in May 2008, Scarlet continues to register success. "Scarlet Sales continued to increase from month to month, even beyond our expectations", said Budi Setiawan. Until now, the Scarlet has recorded sales of 25,000 units throughout Indonesia.
With these figures, managed to dominate sales Scarlet LCD TV LG and Motorola boosted its market share from 19% in early 2008 to 30% in February 2009. "Consumer Response is very unusual for bringing the LG Scarlet managed to become ruler of the LCD TV market in Indonesia today," added Budi again.
With the launch of New Scarlet, LGEIN optimistic to reach total sales of 250,000 units of LCD TVs for 2009. New Scarlet was launched in the market with prices ranging between Rp 9.7 million to $ 29 million, and is expected to contribute 30% of total sales of LCD TV LG or about 75,000 units. Thus, LGEIN can strengthen its position as the LCD TV market leader in Indonesia. (DAISY Natalia A.)
Glance LG Electronics Indonesia
PT. LG Electronics Indonesia (LGEIN) was founded in 1990 and officially merged with PT. LG Electronics Display Devices Indonesia (LGEDI) on January 7, 2006 by Lee - Kee Ju as its President Director, until now produces a broad range of TVs & Monitors in Cibitung and Refrigerator factory in Tangerang factory, which is applied to domestic and export markets .
With the support of 21 branch offices, namely: Medan, Pekanbaru, Batam, Padang, Palembang, Jambi, Jakarta 1 & 2 & 3, Bandung, Semarang, Yogyakarta, Surabaya, of Jember, Kediri, Denpasar, Samarinda, Banjarmasin, Pontianak, Manado, Makassar , and in coming years likely will continue to grow in number.
As for customer service, currently has 160 LGEIN network service center (19 Direct Service Center, 10 Direct Service Station, 1 Monitor Showroom & Service Center, 17 LMSSC [LG Mobile Showroom & Service Center], and 114 Consumer Product Authorized Service Center) , this agrees with LGEIN commitment to strive to reach out to its customers located in various regions.
As the world's electronics companies, LG is committed to provide complete services to its customers, one of them as the first electronic company in Indonesia which provides a toll-free phone service (toll free) 0800-123-7777, and communication services through the internet that is http:/ / id.lgservice.com, and service "No Holiday Service" is ready to serve every day for a year without a holiday. The latest innovation will always be LG Electronics to make life easier.
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