Apple announces Final Cut Pro X

Apple's Peter Steinauer demoing Final Cut Pro X at an NAB event.
(Credit: Adam Bedford/Twitpic)

Apple tonight took the wraps off Final Cut Pro X, a new version of its professional video-editing software that the company says is a complete rewrite of the 12-year-old platform.

Final Cut X is a 64-bit application written in Apple's Cocoa. It sports a new interface, as well as features to speed up the editing process, including background rendering, full use of multicore processors, and Apple's Grand Central Dispatch system, as well as the option to make edits as footage is being imported.

Apple says the tool will be available to users in June as a direct download for $299, replacing the $199 Final Cut Express, and coming in at a steep discount compared with the company's $999 Final Cut Studio suite.

The new software--which was announced at the annual Supermeet editor meet-up event that takes place in concert with the National Association of Broadcasters trade show in Vegas--marked a return of Apple releasing a new version of the software at NAB. The company was once again not at the show itself, however.

Apple made headlines last week for allegedly getting Supermeet's event organizers to cancel its planned speakers, as well as sponsorships from competitors like Avid and hardware vendors like Canon, to make Apple the only presenter.

That turned out to be the case, with Randy Ubillos, Apple's chief architect of video applications, and Final Cut architect Peter Steinauer making an appearance to outline the new software in an extended on-stage demo.

Among the new features is a tool that detects when are people in shots, as well as what type of shots they are (close-up, medium, or wide angle), two things Apple added to the most recent version of iMovie. That's not the only iMovie carry-over. Apple has also brought "skimming," the feature that lets users preview the content of a clip just by moving their mouse across it.

New organizational features include a way to manage clips with tags that can be applied to certain times, giving editors a way to hunt for specific bits of media in a large library.

Clips can also be compounded into buckets that contain everything from that specific part of the timeline. This lets editors put together a specific sequence and move it around the timeline without worrying about it interfering with other items on the workspace. Joining this is a new way to link up the audio and video tracks so they don't get pushed out of sync by accident.

For viewing, Apple has also included a new feature called "auditioning" that lets editors create variants of audio and visual combinations on the timeline and pick which one they like later on. This is meant to serve as a way to test out differing edits without having to re-do the work if one is preferred over the other.

On the back end of the platform, the software has absorbed Color and Soundtrack, the tools designed to help video editors make color and audio adjustments. Apple also says Final Cut Pro X has resolution-independent playback, meaning videos of varying sizes can be piped out to the same size screen. That could prove especially important given that the software is now able to handle 4K resolutions, making it more compatible with footage from cutting-edge digital cameras.

The move to offer Final Cut Pro X as a direct download follows suit with Apple making its Aperture photo-editing software available on its Mac App Store at a steep discount compared with its packaged counterpart. It also offers Apple a higher level of control over distribution, tracking downloads and linking that purchase information up to Apple ID accounts. At the event tonight, Apple said it currently had more than 2 million licensed Final Cut Pro users, a number that could jump given the price cut.

Still, what is likely to be of most interest to longtime users is the future of Final Cut Studio and Final Cut Express, something Richard Townhill, who is Apple's director of pro video product marketing effectively said was done for during tonight's introduction of Final Cut Pro X:

"Lastly perhaps, we've had a couple of different flavors. We've had upgrade pricing, we've had Final Cut Express, we've had Final Cut Studio. So we decided we really wanted to do away with that. We wanted to greatly simplify the pricing structure and make it very easy for you if you decided that you wanted to get a copy of Final Cut Pro. So we've decided to make it available for the amazing price of $299."


The question remains about what happens to the other applications that came bundled as part of studio, short of Soundtrack and Color, which have been built into Final Cut Pro X. In a follow-up with The Loop, an Apple representative said "today was just a sneak peek of Final Cut Pro," and to "stay tuned."



A shot of Final Cut Pro X's new interface.
(Credit: Apple)

As of 10:45 p.m. PT, Apple had not yet updated its site with mention of the upcoming software.

In the meantime, you can catch quite a few shots and some more details from Apple's presentation over at Photography Bay, which was in attendance.

A special hat tip to UStream user FoxtrotYankee, who snuck a video camera into the event.

This post was updated at 12:15 a.m. PT Wednesday with the above shot of the new interface provided by Apple.

Update at 11:40 a.m. PT on 4/13: MacRumors points to two videos shot by attendees at the event that cover nearly an hour of the presentation in case you want to see the software in action.

Correction at 3:10 p.m. PT on 4/14: Fixed misattribution for Richard Townhill's quote about the future of Final Cut Express and Final Cut Studio.

Fox news anchor fooled into licking iPad

We all get fooled on a consistent basis. It's just that some decide to be slightly more guarded when it comes to April 1. And yet an anchor at a local Fox news station managed to fall for one of the more technologically inspired ruses of recent memory.

Her fellow workers at Fox 5 San Diego ran a story about a new app that lets you taste or sniff things on your iPhone or iPad. The app was called "Virtual Sip" and the technology behind it was christened "Piezo Electrics." Which, to my mind, sounds like a disreputable electrician in Napoli.



It was all rather cleverly done. First, the station ran a package that showed people sniffing and licking their phones. The anchor who wasn't in on the joke, Shally Zomorodi, looked appalled and said, "Wait a minute...are they licking their phones?"

She was then handed an iPad by a producer and encouraged to try the app. Still, when she didn't seem able to quite get any sniff emanating from it, she was persuaded (fairly easily) to lick it. Even though she had just declared: "I am NOT licking an iPad!"

So she licked and, well, began to realize that she has been had. Truly had, beyond all salvation.

Quite naturally, she stormed off the set, but somehow managed to keep her good humor when others of a greater ego might have lost it beyond recognition. Indeed, on her Facebook page, Zomorodi continues to show that she enjoys an equanimity beyond that of many in the public eye.

Remember, everyone, iPhones and iPads may be worshiped by some. But there is no additional benefit that comes from licking them. Not yet, anyway.

DisplaySearch: Quake hasn't affected some LCD supplies

The supply chain for thin-film transistor LCDs made in Japan hasn't been majorly affected by last week's earthquake and tsunami, according to recent inventory checks by the research firm DisplaySearch.

DisplaySearch said today that the biggest impact it sees from the earthquake on TFT liquid crystal displays--which are used in a wide range of devices, including televisions, monitors, and smartphones--is the possibility of the disaster to "undermine consumer and business confidence."

That psychological impact is already being witnessed in other markets. According to IHS iSuppli, fear of undersupply in the industry following the earthquake has pushed costs of NAND flash memory up 10 percent. DRAM pricing is up 7 percent since the disaster. In that same report, IHS said companies that make LCD components are also eyeing potential slowdowns.

Although DisplaySearch acknowledged that "information is limited" at this point, it said that few TFT LCD manufacturing plants were affected in the devastating earthquake and subsequent tsunami that left thousands dead and caused billions of dollars in damage. The research firm said that Hitachi Display and NEC's Gen 2 plants, as well as Toshiba and Epson's factories, were not damaged by the earthquake. Those plants have, however, stopped production for the time being.

Even so, that pause in production shouldn't affect TFT LCD supply, DisplaySearch said. The company pointed out that Hitachi, NEC, Toshiba, and the others have a "very minor" share in the TFT LCD market.

More sizable competitors in the production of TFT LCD displays were largely unaffected by the Japan earthquake, DisplaySearch found. The company said Sharp's two facilities, Panasonic's factory, and other Japanese producers operate plants outside the affected areas.

That said, DisplaySearch had already been seeing softness in the demand for LCDs prior to the earthquake, and its inventory checks prior to the event indicated that "some slack [in supply] already existed in the system." That extra supply, in addition to the general lack of real damage to the TFT LCD supply chain, makes DisplaySearch rather positive about that market going forward.

IHS iSuppli doesn't see such a rosy picture of the market. Though it agreed with DisplaySearch that LCD production was "not impacted," the research firm said in its own report yesterday that "power supply issues may impact future production and supply of these LCD components."